Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.
Stock photography is one of those things that probably 99% of the world knows nothing about, yet sees it in action probably everyday of their lives. From tiny (annoying) online banner ads to gigantic roadside billboards, in boring company brochures to trendy magazine articles, stock photos are an essential part of our modern, visually saturated life. Basically, stock images are the alternative to sourcing images directly from a photographer or agency.
Service providers like iStockPhoto, Shutterstock and 123rf all essentially provide the same stock photo service with most images available, fitting a generic temple of sorts. Boring. Predictable. Sterotypical. Overused. That about sums up the bulk of the stock photo industry in my opinion... and then you have to pay for the images and then there are restrictions on how you may use 'their' images. However, I think there is a sort of 'Renaissance' taking place in the stock photography industry and it is being lead by Unsplash.