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Wednesday, 31 August 2016 22:15

Social Media: friend or foe?

I got onto social media very early on. First on Facebook in early 2007 and then Twitter towards the end of that year. I begin using these platforms along with others; like YouTube, Google+, Pinterest, Instagram etc.; for branding and marketing for my clients from my digital agency. This gave me the opportunity to see these platforms develop, evolve and change as they grew to the massive networks they are today.

Seeing how they have grown in popularity, influenced the way people interact online and how companies and organisations conduct business in the digital space, has left me in a peculiar position. I have seen and almost daily see, given my profession, the inherent good that comes from these social platforms and I have also seen the potential harm and dangers they pose.

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